luxury journal

health & fitness news

The highest performing people have health and fitness at the top of their agenda's. A strong and healthy body equals a health strong mind. Luxury Journal  explores the concepts and the people changing the health and fitness game.

DIOR & TECHNOGYM TEAM UP TO CREATE TRUE LUXURY FITNESS

Technogym has been the innovator in the luxury wellness and fitness catagory. From their beautiful gym equipment that you see in the top gyms in the world, to the exclusive home equipment that looks more like art than training equipment. 

 

Trainig with premium active wear and beautiful equipment gives people a mental edge, and it makes you feel more confident. Brands like Nike understand this, and that is why you dont see the  people in Virgin Active gyms using old clothes to train. Luxury brands want to tap into this fitness culture, and high end brand Dior is doing just that. Dior has collaborated with Technogym to produce a limited edition line of active wear and fitness equipment.  Merging the luxury heritage and design of Dior, together with the design and technology of Technogym is an award winning partnership.

 

The Dior and Technogym limited edition line will be sold out fast, but this should be the start of many more luxury partnerships in the fitness industry.